College Park at Midtown is a brand-new luxury student housing community being built in the heart of Gainesville's Midtown—three buildings in walking distance of campus. The challenge was to develop the brand and create a modern look and style that appealed to students while maintaining a luxury feel.
My fellow designer and I developed all branding for this property to feature the orange and blue of the University of Florida but with a twist, muting the colors and bringing more colors into the brand palette. Photos were toned back to almost black and white with pops of color. Two modern sanserif fonts were chosen for the brand application. I designed the gator mosaic artwork to be featured on the vehicle wrap as an attention getting visual and it has been an easily recognized and well-loved piece in this campaign by both the leasing team and prospective residents.
A small selection of pieces I designed for this marketing campaign: custom gator illustration, the property logo, vehicle wrap, environmental graphics / signage for the leasing office, postcard, Facebook and Instagram carousel ads, and mini trifold brochure.